Attracting businesswomen to the game of golf is reaching new heights. While EWGA turns 21 in 2012, many other organizations are now just coming of age and realizing the importance of the female business professional and the clout they bring to the golf marketplace. Yesterday, the PGA Tour’s Honda Classic hosted its inaugural Executive Women’s Day in our backyard and the turnout was fabulous.
Over 200 women from the Palm Beach County area had the opportunity to experience a tournament in action as well as a back stage tour. The networking and relationship building opportunities were plentiful. Along with the outreach designed to make the idea of coming to a golf tournament less intimidating and using it as a business building opportunity; insights were gleaned from a panel of local and national female business success stories including LPGA golf legend, Annika Sorenstam. The day concluded with a “Wine Down – Network Up” session” followed by a golf exhibition from Michelle McGann, a former LPGA Standout and local resident along with a Get Golf Ready instructional opportunity from female PGA and LPGA Teaching Professionals from the area.
From my perspective, these one day experiences (which the PGA TOUR is hosting at several tournaments around the country)provide a special venue to get business women connected with the sport and the business of golf coupled with the opportunity to entice them with the right invitation on learning how to play the game. Having a EWGA presence is paramount to extending the right invitation to these successful, professional women! It’s the logical next step to grow this great game. EWGA is in 125 major markets coast-to-coast offering a broad range of activities for women to connect, learn, play and belong all year long. Collaborating in engaging more women in this sport is what is needed! Thank you Honda Classic!
To view pictures of the Honda Classic, follow this link: http://www.myewga.com/MYEWGA/MYEWGA/Go.aspx?c=BlogViewer&BlogKey=e7c368d3-b4c2-48a0-aca6-d58770268916
What’s your E?
There are many reasons why aspiring and current business and professional women join EWGA – top-level networking and mentoring, meeting energetic, like-minded people, or finding time to escape the daily grind to enjoy a round.
If you’re looking for an organization that helps you to easily learn, play and connect, you belong with EWGA! Follow this link to join.